I would assume they wouldn't go for the bottom end, as you say - but I reckon the only ones that have to be worried are the mass market lines (P&O, Princess, MSC, Royal Caribbean, the rest of the Carnival Group and to an extent companies like Thomson), in other words the ones that cater to the youngish / family markets.
Virgin has an image as a "trendy" brand, can't really see them going for the high end (Crystal, Regent, Azamara, et al), aside from their very loyal customer base, their product doesn't really work well on large vessels!
I guess having their own airline could help them out - being able to package fly cruises or even cruise & stay holidays without using 3rd parties would put them in direct competition with the likes of Thomson where they can control the entire experience - while common in the UK market, not really something that any of the american lines do, so that might appeal to the american market.
At end of the day, there is probably a large enough market for them (Branson I'm sure has it all worked out) - yes the big two Carnival / Royal pretty much own the Caribbean having pretty much built the ports - but there's a massive emerging Asian market out there, not to mention the fairly recent invasion of Europe by the american lines.
You also have to wonder if the big two have screwed themselves by trying to price each other out of the market - if you look at some of the fares they have, clearly they're not managing to fill their vessels and I'd wonder how much of a profit they're actually making on some itineraries... When you consider that some lines are selling out older ships costing substantially more in some cases more than a year in advance.
Virgin has an image as a "trendy" brand, can't really see them going for the high end (Crystal, Regent, Azamara, et al), aside from their very loyal customer base, their product doesn't really work well on large vessels!
I guess having their own airline could help them out - being able to package fly cruises or even cruise & stay holidays without using 3rd parties would put them in direct competition with the likes of Thomson where they can control the entire experience - while common in the UK market, not really something that any of the american lines do, so that might appeal to the american market.
At end of the day, there is probably a large enough market for them (Branson I'm sure has it all worked out) - yes the big two Carnival / Royal pretty much own the Caribbean having pretty much built the ports - but there's a massive emerging Asian market out there, not to mention the fairly recent invasion of Europe by the american lines.
You also have to wonder if the big two have screwed themselves by trying to price each other out of the market - if you look at some of the fares they have, clearly they're not managing to fill their vessels and I'd wonder how much of a profit they're actually making on some itineraries... When you consider that some lines are selling out older ships costing substantially more in some cases more than a year in advance.
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